What mass murderers want — what they look for — are what we refer to in the industry as “soft targets.”

Use this guide as a rough framework to get you started. Keep in mind that it’s not exhaustive and there will likely be needs unique to your organization, so be sure to add or subtract as you go along.

When your employees, students, members, and visitors feel safe, they are less anxious, more productive, and more focused. Physical and psychological safety boost morale, improve productivity, and increase revenues. It’s better for everyone.